Robert Sawatzky
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Subway’s APAC CMO on the push-and-pull between ...
CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.
Why McCann’s global chief creative wants more work ...
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
AKQA brings in Nobuhiro Arai as its new Tokyo ECD
The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.
Wavemaker chiefs vow client-centricity while ...
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell ...
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Publicis Groupe acquires AKA Asia
The Singapore-based communications agency will work alongside MSL as part of the Groupe’s Influence practice.
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