Move and win roundup: Week of July 15, 2019

Publicis Groupe promoted Carol Lam from president and chief creative officer of Leo Burnett Greater China, to chief creative officer of the Publicis Groupe Hong Kong. She will oversee the creative teams of Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Digitas, MSL and Luminous.

Nicholas Short has joined Mindshare China as marketing lead. Short was previously senior manager of corporate communications at Dentsu Aegis Network in Shanghai. 

Creative agency Emotive was appointed by the Australian Turf Club (ATC) as its creative agency partner. The agency will manage ATC’s racing carnival campaigns across spring and autumn, including strategy, creative, production and social distribution, with work beginning immediately. ATC operates 110 thoroughbred race days, events and hospitality at four Sydney racecourses.

Rakuten Marketing has promoted Anthony Capano from his role of EMEA managing director to managing director of international. Capano will look after all territories outside of the US and Japan, including Asia Pacific and Latin America. At the same time, APAC managing director JJ Eastwood is leaving the business.

Converse Asia appointed Flare Communications Group as its two-year communications and PR agency partner for Hong Kong following a pitch. The agency will provide strategic counsel, PR, social and influencer services to amplify awareness for the Nike subsidiary, optimise visible presence among youth communities and build relatable content. 

Steve Martin, the global CEO of M&C Saatchi Sport & Entertainment, is moving from London to Sydney in mid-September. One of the founders of M&C Saatchi’s sports arm 15 years ago, Martin will be based in M&C Saatchi S&E’s office in Sydney, with a remit to expand its regional presence and focus on new office openings, particularly in Southeast Asia.

Bloomberg Media Group appointed Mark Froude as head of ad sales in Asia Pacific. He returns to the role, which he previously held for 10 years prior to relocating to New Zealand in 2018. He will be based in Singapore. Prior to Bloomberg, Froude was MD of Press Start Media, which he founded in 2003, and has held sales and marketing management positions at Asia Business News, CNBC Asia Pacific, and TVNZ.

Archetype announced five new clients including Ericsson, Tile, Poly, Travelport and local AR/VR Australian start-up UN/BND. The marketing and communications agency has seen its current clients expand their scope to include branding, digital marketing and go-to-market positioning. The agency also announced new hires across its creative, communications and digital divisions across B2C, lifestyle and B2B. 

Singapore communications agency Redhill hired Alpana Killawala as senior advisor, based in Mumbai. Killawala joined after 26 years at the Reserve Bank of India, where she was spokesperson. Killawala with advise Redhill clients on financial comms strategy. 

Publicis Sapient Australia appointed Daniel Abbas as industry lead for public sector and higher education and Michael Joffe as industry lead for energy and utilities. Abbas has consulted for both the corporate and public sector, established a higher education startup, led the digital practice for Nous Group and served as business architect for REA Group. Joffe, who has expertise across distributed energy, energy management, and smart-home technology, co-founded Zen Ecosystems and held prior roles at Planet Innovation and Invetech. 

Marketing agency Amplify are continuing the recruitment drive for their six-month old Australian office, appointing Tim Baggot as creative director and Gus Magee as associate creative director. Formerly AKQA London’s associate creative director before transferring to AKQA Sydney, Baggot will build a creative team in Sydney and oversee the local studio’s creative offering. Magee will oversee the Australian office’s creative design output. 

Liverpool FC and MG Motor extended an existing long-term regional relationship to incorporate global markets. Previously the club’s official automotive partner in China, the car brand now becomes the official global car partner of Liverpool FC. MG will use the relationship to help accelerate growth and brand awareness beyond China, in key international regions including Europe, Asia, The Middle East, Australia, South America and North Africa. The brand will benefit from signed merchandise, LED advertising, digital and social support, first-team player access and club hospitality. MG has previously produced limited-edition LFC-branded cars, created a TVC and had Liverpool legends attend the International Motor Show in China.

Samsung Cambodia named Ada as its digital agency, with the scope of work including digital strategy, digital media buying, social media strategy and content creation, as well as community management for 2019. The appointment follows a competitive pitch that saw six agencies participating, according to Ada.

Lewis Hong Kong was appointed as global social media agency of record for ECOVACS Robotics following a competitive pitch. The agency will be responsible for the content, management and optimization of ECOVACS’ global social-media channels, as well as spearheading major campaigns and activities to enhance brand identity and further build the category of home robotics.