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Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover April 7 through April 11, 2025. Catch up on past people moves and business wins. |
Effie APAC has announced two heads of jury for this year's competition: Anthony Wong, Accenture’s managing director and growth services lead for Greater China, and marketing advisory lead for APAC; and Vishnu Mohan, Dept’s partner and CEO. With a background that traverses Publicis Groupe, Shangri-La Group, and Ogilvy, Wong is no stranger to the APAC Effies, having served in various jury roles since the founding of the awards programme, most notably as awards chair in 2017. In his three-decade-long career, Mohan has spent over 25 years with the Havas/Vivendi Group while working in India, China, Singapore, and the UK. He left as its chairman and CEO for the region in 2021 and founded Avyan Holdings in 2021.
Dentsu has appointed Amit Wadhwa as CEO, Dentsu Creative & Media Brands, South Asia, and Anita Kotwani as chief client officer, South Asia. Both will jointly report to Harsha Razdan, CEO of South Asia, and Prerna Mehrotra, CCO and CEO, media, APAC. Wadhwa was most recently CEO of Dentsu Creative India. Kotwani was previously CEO of Dentsu Media, South Asia. Campaign India has more details.
Hearts & Science, an Omnicom Media Group agency, has expanded into Hong Kong with the appointment of Doris Kuok as managing partner. Kuok, who brings over 20 years of industry experience across sectors like beauty, FMCG, and luxury and was most recently managing partner at OMG Hong Kong, will oversee operations, strategy, and client relationships. Her appointment follows Hearts & Science's recent win of AS Watson's media mandate in Hong Kong, highlighting the agency's continued growth in APAC. Kuok's role is set to be pivotal in establishing Hearts & Science in Hong Kong, leveraging OMG's platform model to drive impactful results for clients. This move builds on the agency's momentum since its APAC launch in 2019, which includes recent leadership changes such as the appointment of Rochelle Chhaya as APAC CEO.
Hakuhodo has named Takeji Yamauchi as its new managing director and country head for Malaysia. He takes over from Ryusuke Oda, who has stepped down after a seven-year tenure to assume the role of chief marketing officer at Japanese sports retail brand Himaraya. With more than 25 years in the Hakuhodo network, Yamauchi has held leadership roles across Japan, Thailand, Indonesia, and China. Before this role, he was the regional director for Hakuhodo, based in Japan and China. He was also previously the country head and managing director for Hakuhodo Indonesia.
Global fan engagement agency Engage Digital Partners, part of media, marketing and technology company Brave Bison, has promoted Ollie Trenchard to growth director, APAC, as the agency looks to expand its footprint across Australia and the wider Asia-Pacific region. In this new role, he will drive Engage’s growth across Australasia and APAC, leveraging his decade of experience working with rights-holders, federations, and sponsors in the sports industry. He will also spearhead the integration of Brave Bison’s performance services and SocialChain’s influencer marketing expertise into Engage’s offerings.
Viddsee has announced its continued Southeast Asia expansion with the appointment of Jay Murali as group business director to lead its entry into the Malaysian market. Murali brings over 20 years of experience in advertising, digital marketing, branding, and business development. This expansion follows the recent launch of Viddsee’s operations in Thailand, led by industry Venus Romsaitong.
Korean skincare brand Laneige has appointed Filter Coffee Co as its digital and social media agency for India. The agency will oversee digital strategy and content creation including design and photoshoots, influencer marketing, events, and ecommerce assets. Filter Coffee Co plans to elevate Laneige India’s digital presence through a multi-platform, insight-driven strategy focused on increasing awareness, fostering engagement, and creating trending content.
Levo, Clemenger Group's strategy and transformation consultancy, has appointed Catherine Hooson as practice director, experience strategy, and Mark Dalton as executive creative director. Hooson brings over two decades of experience in transforming customer and employee experiences for major brands and government organisations, having held leadership roles at Deloitte Digital, Accenture, and CHEP Network. Dalton, an award-winning creative leader with over 20 years of experience, joins from Clemenger BBDO Wellington, where he was previously executive creative director.
Publicis Groupe South Asia has named Paritosh Srivastava as CEO of BBH India in addition to his current roles as CEO of Saatchi & Saatchi India and Saatchi Propagate India, and his position on the Publicis Groupe South Asia leadership team. Joining him on the BBH India leadership team is Snehasis Bose, who has been appointed group chief strategy officer. He will continue to serve in his strategic leadership roles at both Saatchi & Saatchi India and Saatchi Propagate India. More details are available at Campaign India.
Erin Silvoy, a seasoned Starbucks marketer with over 11 years at the company, has transitioned from Asia Pacific back to Seattle to take on a new role as senior vice president and president of global channel development. Silvoy announced the career move on LinkedIn. Silvoy was promoted to senior vice president and chief marketing officer for Starbucks China in September 2023, a position where she oversaw marketing strategies for one of the company's most critical growth markets. Her journey with the coffee major began in 2012 as a strategy manager based in the Greater Seattle Area. In 2019, Silvoy relocated to Singapore as vice president of marketing and product for Asia-Pacific. In this role, she led brand marketing, digital customer experience, product innovation, category management, strategy, and insights across more than 5,000 stores in 15 markets across the region. With her move back to Seattle, Silvoy will oversee Starbucks’ global channel development and expand on the brand’s presence through consumer packaged goods, ready-to-drink products, and other retail channels worldwide. Silvy was named in Campaign's list of most influential Asia Pacific CMO's in 2023.
Thomas Mouritzen, long-time managing director of Accenture Song, Southeast Asia, has retired after 11 years in the role. In a recent LinkedIn post, Mouritzen did not reveal his next move but expressed gratitude to his team and Accenture, noting that he will be “taking on select projects.” Mouritzen joined Accenture SEA in 2014. Prior to that, he spent over a decade at Ogilvy, where he served as Managing Director of OgilvyOne Singapore. Earlier in his career, he joined Accenture Denmark as a senior management consultant.
Google Cloud has appointed Hana Raja as country manager of its business in Malaysia. Raja reports to Serene Sia, country director, Malaysia and Singapore, Google Cloud. She joins Google Cloud following leadership roles at Cisco and Bain & Company, bringing more than 16 years of experience advising and partnering with executive leadership teams across financial services, retail, consumer packaged goods, healthcare, automotive, energy and utilities, and the public sector.
Ryusuke Oda, former country manager and managing director for Hakuhodo Malaysia, has stepped down from his role and returned to Japan to join Japanese sports retail brand Himaraya as chief marketing officer. Oda has been with Hakuhodo since 1997, holding various roles across Japan, China, and Malaysia. He began leading the agency’s Malaysia operations in 2017, serving in the role for over seven years.
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