ASEAN car buyers seeking prestige and value

Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).