asean
Beyond Asia's megacities: The power of middleweight regions
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
McCann Japan’s 'AI creative director' creator moving to Malaysia
Shun Matsuzaka will combine a new creative role with a passion for learning more about Muslim millennials.
3 key takeaways from the ASEAN Creative Cities forum
Conference addresses the required steps to build a creative economy.
Asean powering beauty gadgets growth
SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.
Reaching goldfish: The key to mobile marketing in Southeast Asia
With human attention spans now lower than those of some small-brained animals, marketers need to reinvent the business of getting noticed.
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