automotive
Volkswagen China CMO deported from China for drug use
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
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The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
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Mercedes-Benz shifts into high gear on the world's largest LED stage
Watch the campaign to decide if it is a dazzling display or a dim disappointment.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
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Volkswagen unveils device to avoid kangaroo collisions in Australia
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
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