Analysis The Work Advertising Marketing Creativity Customer Experience Branding
Minnie Wang
Dec 13, 2024

Audi China marketers on launch of new EV brand

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.

L-R: Katy Tsang, executive vice president of sales and marketing for Audi China, Rahul Ahuja, head of marketing and brand, and Fermin Soneira, CEO of Audi and SAIC Cooperation Project

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