In any given year, holding companies buy and sell agencies in advertising, media and other marketing disciplines. R3's Agency Family Tree helps you keep track of these strategic moves. The poster-sized PDF colour-codes the agencies according to the following specialisations, and sorts them by parent company and by agency groups within each holding company:
- Advertising
- Branding and Identity
- CRM
- Digital
- Experiential Marketing
- HealthCare
- Marketing Services
- Media
- Mobile
- PR
- Production Services
- Research
- SEO/SEM
- Social Media
- Other Services
Download the 2018 Agency Family Tree (PDF)
| See the 2017 Agency Report Cards |
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