wpp
The Information
1 day ago
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
1 day ago
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
May 12, 2024
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
The Information
May 7, 2024
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Apr 26, 2024
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Apr 17, 2024
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
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