Campaign Staff
Apr 1, 2023

Why TikTok for Good campaigns are good for the soul and the bottom-line

More than just an avenue for addressing contentious social issues, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.

From left to right: Denny Handlin (TikTok), Dan Paris (Dentsu), Kalpesh Patankar (Leo Burnett), Loren Bradley (Finch) and Dylan Alcott (Shift 20)

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