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Agencies caution advertisers against knee-jerk ...
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
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Apple's 'Crush' ad elicits backlash from marketing ...
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
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Ebiquity predicts 'more positive' advertising ...
Media consultancy's revenue jumped 7% year on year in 2023.
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Safety first: Psychological safety for women is ...
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.