APAC Power List 2023: Meet the region's 50 most influential marketers

Campaign Asia-Pacific is proud to announce the 2023 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

Leading brand marketers have a very different job than they did even five to ten years ago. Not only do they have more options than ever to tell their brand stories – through influencers, new digital platforms, the metaverse, retail media and more – but now they are responsible for all consumer touchpoints. That means keeping up with data sources, online and offline interactions, AI and adtech and we haven’t even gotten to managing agencies and telling creative stories.

Suffice it to say, the members of our Power List must be well-rounded. But that hasn’t even covered all the criteria we’re looking for in our evaluations.

Firstly, there’s the Power element. Many of these marketers represent brands with substantial advertising budgets and market share. But they are more than just brand caretakers, they're growing their brands by communicating and engaging with consumer communities through meaningful work and action that can make a difference.

This brings us to the second element. We expect APAC’s top CMOs to take a lead role in not only articulating brand purpose, but creating an inclusive brand culture that fosters diversity and demands equality.

Finally, we look for innovation and creativity. Those willing to adapt, experiment and take a bold stand at the right moments when its backed up with the right values and insight.

Once again, half of the marketers on this list are making a return appearance, having earned their stripes as consumer activity entered a new post-pandemic phase. But another half is comprised of new faces as brands rise and fall, CMO duties and priorities shift, individuals enter new opportunities, and new difference-makers step up to the challenge.

While the list was again subject to much debate and many rounds of intense discussion among Campaign's editors, we’re confident that the list represents the region’s best.

Congratulations to all members of the 2023 Asia-Pacific Power List: The region's most influential and purposeful marketers.

Abdul Sani Abdul Murad RHB Bank Malaysia	Bo Sun  Trip.com Group China	Danielle Jin Visa Singapore
Deepika Warrier Diageo India	Dondi Gomez Jollibee  Philippines	Edward Bell Cathay Pacific  Hong Kong
Erin Silvoy Starbucks Singapore	Eugene Lee McDonald's Malaysia	Hanks Lee A.S. Watson  Hong Kong
Hikaru Adachi FamilyMart Japan	Jan-Paul Jeffrey Spotify Singapore	Jessica Beaton Disney Singapore
Joanna Flint Mandarin Oriental  Singapore	Julie Nestor  Mastercard  Singapore	Kaajal Shivdasani General Mills Singapore
Kainaz Gazder P&G Singapore	Karen Ngui DBS Singapore	Kevin Mintaraga Tokopedia Indonesia
Lilly Yip PepsiCo China	Linda Hassan Domino's Pizza   Malaysia	Lynn Cheah Lululemon China
Madhav Nayak Yum! Brands Singapore	Matt Che Budweiser China	Mim Haysom Suncorp  Australia
Naho Kono Rakuten Japan	Neil Trinidad GCash Philippines	Rajashree R Tata Consultancy Services   India
Ranjani Krishnaswamy Tanishq India	Ravi Santhanam HDFC Bank India	Ricky Afrianto Mayora Indah Tbk Indonesia
Ronald Wong DFI Retail Hong Kong	Rvisra Chirathivat Central and Robinson Thailand	Saakshi Verma Menon Kimberly-Clark India
Sabrina Cheung AXA Hong Kong	Samir Singh Unilever Singapore	Sarah Tucker LinkedIn Australia
Sean O'Donnell The Heineken Company Singapore	Siew Ting Foo HP Singapore	Simon Kahn Google Singapore
Sindhuja Rai Mondelez  Singapore	Sri Widowati Danone Indonesia	Stephanie Choi Samsung Korea
Stuart A Spencer AIA Group Hong Kong	Susan Coghill Tourism Australia Australia	Sweta Mehra ANZ Australia
Tzy Horng Sai  Julie's Biscuits Singapore	Umesh Phadke L'Oréal   Singapore	Venus Teoh Sabeco Vietnam
Yajuan Wang (Zhiheng)   Red China	Yves Briantais Colgate-Palmolive Hong Kong