Advertising Marketing Media PR Analysis Opinions
Linna Zhao Damian Thompson
Nov 1, 2022

Why brand advertising is your best friend in a downturn

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

The untapped potential of OTT for Singapore marketers

2 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

3 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

4 Former Dentsu APAC heads launch regional B2B marketing agency

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

6 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

How to defend your brand marketing budget in a downturn
Mar 19, 2023
Sam Tomlinson

How to defend your brand marketing budget in a downturn

Is adland prepared for a global recession?
Oct 12, 2022
Matthew Keegan

Is adland prepared for a global recession?

Not all brands need purpose during a recession
Oct 17, 2022
Adam Driver

Not all brands need purpose during a recession

Just Published

Why AI is a gamechanger in the in-housing playbook
6 hours ago
Ravi Balakrishnan

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
6 hours ago
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.

APAC M&A defies global dip, surging over 10% in 2024
The Knowledge
7 hours ago
Elena Lewis

APAC M&A defies global dip, surging over 10% in 2024

Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.

VML & Ogilvy Japan names co-CEOs
7 hours ago
Staff Reporters

VML & Ogilvy Japan names co-CEOs

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.