Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 17, 2022
Not all brands need purpose during a recession
Brands have woken up to how an increased focus on sustainable, green or ethical practices impacts their bottom lines (or triple bottom lines, to be more accurate). However, the impact of recession throws a sizeable spanner in the works.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 12, 2022
Is adland prepared for a global recession?
Aug 14, 2022
Will brands ‘trade down’, financially, to PR as ...
Just Published
4 hours ago
Mattel launches new LeBron James Ken doll as part ...
The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.
5 hours ago
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
10 hours ago
Instead of criticising performance marketing, steal ...
Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.
_3.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
DoubleVerify claims Adalytics ‘manipulated ...
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.