Byravee Iyer
Nov 5, 2013

Unilever has ambitious goals for Manchester United partnership

SINGAPORE – The three-year regional partnership announced yesterday between Unilever and Manchester United is likely the FMCG giant's largest sports-sponsorship deal to date and will see the company executing a wide range of activations for a number of brands across nine countries.

L-R: Jamie Reigle, Manchester United MD in Asia and Peter ter Kulve, president of Unilever, SEA and Australasia

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