unilever
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
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Publicis' Unilever win solidifies its strength in APAC media rankings
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
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X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
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Two hedge funds increase short positions in WPP in bet against share price
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
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