R3 names Emily Van Den Berg as new equity partner

Van Den Berg becomes the first new partner in 10 years for the firm, which has led global pitches for GM, Intel and SC Johnson in last 12 months.

In her five years with R3, Van Den Berg has led global, regional and local engagements for Intel, Samsung, Tiffany & Co and Johnson & Johnson, as well as China M&A work for a number of agency holding companies. As principal, she will continue this work, but with increased responsibility for the growth of the China operations and with overall brand and business development goals, according to the firm. (R3 is a partner of Campaign Asia-Pacific for research, including the New Business League and Pitch List.) 

“Emily brings a unique mix of global capabilities and experience with Asian and China insights," said Greg Paull, cofounder and principal of R3. "We’re delighted to have her in this new role with us."

Originally from Singapore, Van Den Berg started her career in some of that country’s best-known agencies before moving to the US in 1994 to expand her working experience. In her last agency role in Singapore, she was managing director of Interpublic’s DraftWorldwide. She moved to Shanghai in 2004 and took on a general management role with logistics service provider TNT before joining R3 in 2007. “Emily brought proven experience both on the client side and agency side at the highest levels,” Paull added.

“I’m delighted to be an owner of a growing and highly integral business now,” Van Den Berg said.  “Increasingly, global clients are looking for more in-depth insights into emerging markets like BRIC. R3’s focus on emerging markets has helped to double our revenue in the last three years, and we see a strong need for more and more marketers to use independent consultants like ourselves to improve their effectiveness."