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Eszter Gurbicz
Feb 23, 2025

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

VoxComm claimed pay-to-play can lead to agencies who are not willing to pay a fee not being put forward for shortlists. Photo: Shutterstock

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