Pelham Bell Pottinger Asia clinches three new clients to kickstart 2012

Ang Shih-Huei (pictured), MD of PBPA said that they won the IPO PR project Parkson Retail Asia last November after a pitch, with the partnership extended to an ongoing PR account for Parkson Retail Asia’s investor relations in December without a pitch.

She said that they were appointed by Kelly Service Singapore, a US recruitment firm, at the end of last year after a pitch in November involving local and international PR agencies. PBPA will lead its corporate PR account for the Singapore market, clearly articulating their value propositioning and full scope of mid management across all levels, in face of intense competition in Singapore's recruitment sector.

The third new account win is Legoland Malaysia, which is the sixth Legoland theme park in the world and the first in Asia, which is scheduled to open at the end of 2012 in Iskandar Development Region in Johor, Southern Malaysia.

Ang pointed out that this is an ambitious project by the Malaysian Government to attract international operations in education, lifestyle and entertainment into the Iskandar Development Region zone, and her team will be charged with the PR push in Malaysia and Singapore for Legoland Malaysia, which is targeting families with young children aged from 2-12-years and positioning itself as the leading interactive educational and entertaining theme park in Asia.

She added that PBPA now have close to 10 blue-chip clients and have built a regional network to serve clients in the region since its inception two years ago.

Pelham Bell Pottinger Asia is part of the Bell Pottinger Group,UK financial-focused PR agency  which has worked in 60 countries. Reported early last year, it appointed Danny Phan as executive director to expand its footprint and presence in Asia-Pacific.