pr
Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'
The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.
Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
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Sales growth is now a benchmark for PR agencies in China
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.
Double trouble for JD.com over stand-up comedian endorsement
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
The summer of the slow burn artist
From Tinashe’s ‘Nasty’ to Charli’s ‘Brat,’ how the delayed success of your underrated favourites is changing the logic of virality.
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