Patroids wins creative duties for Sony Pictures Entertainment

Patroids will take on creative duties for the AXN, AXN Beyond, Animax and Sony Entertainment Television channels with a focus on the digital space.

The win follows a revamp for the local agency as it looks for overseas expansion and growth.

Managing director, Karen Flynn said that the agency’s revamp had already bore fruit with regional marketing teams in Singapore, with Patroids rolling out campaigns in the US, Australia, India, and Southeast Asian markets in the last few months.

Meanwhile, Patroids chief operating officer, Jack Riggs has left the agency.

Riggs, who was named to the role in October 2009, was based in China, where he will remain to pursue other endeavours, according to a statement.