sony

Aug 29, 2024

Zee and SPNI resolve merger disputes in amicable settlement

The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.

Aug 16, 2023

Case study: How Final Fantasy reached new players on its 16th game

The 35-year-old video game series used athletes to bring new players around the world into the fold.

Feb 1, 2023

Sony entices new players with global #LiveFromPS5 campaign

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.

Nov 22, 2021

The top 10 headphone and audio brands in Asia-Pacific

Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.

Oct 22, 2021

The top 10 mobile phone brands in Asia-Pacific

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.