china
Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Women to Watch 2024: Kelly Yang, Havas Health & You
As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
Women to Watch 2024: Catherine Zhu, Interone & DDB
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
APAC's latest media new-biz spotlight boosted by moves in China
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Trump cuts funding to Radio Free Asia and global independent broadcasters, raising concerns over press freedom
The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom worldwide and jeopardising the future of independent journalism in regions dominated by state-controlled narratives.
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