entertainment

Aug 29, 2024

Zee and SPNI resolve merger disputes in amicable settlement

The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.

Jul 30, 2024

Inside the ‘Deadpool and Wolverine’ marketing bonanza

Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’

Oct 26, 2023

Mouse Out: As Mickey's copyright expires in 2024, what will the brand do next?

From next year, Mickey Mouse the legendary rodent, will no longer be owned by Disney. With the chains of IP law beginning to unshackle, what does this mean for the future of the brand's beloved character?

Nov 1, 2022

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.

Jul 18, 2022

Grace Blue launches sports, media & entertainment practice

Tim Palmer will lead the practice from London, working closely with colleagues in APAC.

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