Indonesia's top brand marketers dive into all things digital and data

Registration and morning refreshments

Campaign Asia-Pacific’s opening remarks

Welcome to Re.Con Indonesia, the event that brings together the industry’s brightest minds to unlock the potential of data-driven digital marketing

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Innovate today or be gone tomorrow

In this opening session, ada’s Chief of Agency looks into the future of digital in Indonesia and beyond. What are his top predictions for how media, content and data will shape brand marketing in the future?

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The digital consumer in Indonesia

Indonesia is entering a new era of digital transformation, with the adoption of new technologies and marketing efficiencies and the endless growth of internet and mobile users. Consumers in this market are sharing content on social at speed, setting new expectations and disrupting traditional media.

This opening keynote explores looks at how Indonesia sits against a global benchmark. What are the key trends with digital and social consumption and behaviours in Indonesia?

Breaking down the silos between content, media and data

As the market in Indonesia matures, media, content and data must merge. Industry collaboration has never been so important and to move into a competitive position, brands need a more holistic approach to their strategy, one that puts data core.

This panel discussions brings three key industries together to uncover how media, content and data will shape their future. How important is it to implement a data-driven digital strategy?

Morning refreshments break and networking

How J&J drive successful insight-driven campaigns to inspire and increase ROI

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The future of TV

TV is still relevant at providing consumers with great content but with online streaming and new video content sites and platforms emerging, and the increasing popularity of Facebook video, Snap Inc and other social networks and their video capabilities, short-form content and online video are taking market share away from traditional TV.

This panel looks at the future of TV in advertising with two of Southeast Asia’s leading video content platforms, Iflix and HOOQ. Is there a place for TV in the future and how can marketers reap the rewards with video advertising?

Brand case study: Mondelez

Unleashing he value of consumer data

Today, consumers demand hyper-personalisation in their everyday life, and this includes when being served ads. To get it right, brands must go beyond demographics and look into physiographic profiling, unleashing a deep and rich profile analysis of their desired target market. And that’s just the beginning.

This can be mixed into pivotal parts of a consumer’s day-in-the-life to drive better propensity of buying. This closing keynote demonstrates how brands can get the most out their customer data.

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Re.Con Indonesia closing remarks