digital marketing

Jun 11, 2024

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.

May 14, 2024

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

Apr 23, 2024

How Gen AI is changing customer support through email

Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.

Apr 7, 2024

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Apr 4, 2024

Over 70% of brands are investing in influencer marketing in India: EY

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Mar 21, 2024

Bauer to acquire audio tech company SharpStream

Acquisition could be a route to “parity” with Global’s DAX.