David Blecken
Jun 22, 2009

Gudang Garam appoints Chosen

JAKARTA - Gudang Garam, one of Indonesia's largest kretek (clove cigarette) manufacturers, has picked Chosen Marketing Communications to handle creative duties for its Surya 12 brand.

Gudang Garam appoints Chosen
The appointment follows a competitive pitch that also included Publicis and local agencies Advantage, Avicom and The Red Mantra.

“The addition of Surya 12 to our brand portfolio is a milestone for us and we are thrilled with the opportunity to service this client,” commented Celina Guimaraes, Chosen’s business director, in a statement.

Gudang Garam holds around 25 per cent of the domestic market.

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