David Blecken
Jun 22, 2009

Gudang Garam appoints Chosen

JAKARTA - Gudang Garam, one of Indonesia's largest kretek (clove cigarette) manufacturers, has picked Chosen Marketing Communications to handle creative duties for its Surya 12 brand.

Gudang Garam appoints Chosen
The appointment follows a competitive pitch that also included Publicis and local agencies Advantage, Avicom and The Red Mantra.

“The addition of Surya 12 to our brand portfolio is a milestone for us and we are thrilled with the opportunity to service this client,” commented Celina Guimaraes, Chosen’s business director, in a statement.

Gudang Garam holds around 25 per cent of the domestic market.

Related Articles

Just Published

19 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

19 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

19 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

20 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.