Starworld Hotel falls under Galaxy Entertainment Group in Macau.
Grey has been appointed following a pitch, ousting incumbent SK+G Advertising, a Las Vegas-based creative agency which opened an office in Hong Kong to service the Galaxy account.
Grey will be leading the brand's strategic planning and integrated advertising support for Starworld.
Desmond Chan, general manager at Grey Hong Kong, commented, “As there are so many casino hotels in Macau, our challenge is to ensure that Starworld stands out from the crowd and becomes the place of first call, the casino which people will think about when they think about Macau.”
The current media partner for Starworld is UM.
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