branding
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
Why more brands are finally ditching the perfect-family trope
Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new family dynamics through fresh storytelling.
Brands are still measuring the wrong things—it’s time to fix that
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
Havas Creative Network appoints Tamara Greene chief client officer of global brands
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
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Duolingo's mascot death stunt: Genius or confusing?
Now that Duo the Owl is back from the dead, was the stunt a success?
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