Jane Leung
Jul 15, 2010

Vanke Shanghai puts Grey Shanghai in charge of branding

SHANGHAI – Vanke Shanghai, a property developer in China, has listed Grey Shanghai as the agency-of-record to manage corporate branding business.

Vanke Shanghai
Vanke Shanghai

Grey Shanghai is currently the agency-of-record for the headquarter of Vanke in Shenzhen. This has been an eight year relationship between the agency and the property company.

Grey will be responsible for strategic brand planning and management of the Shanghai operation. A major focus is to correlate the current property projects in Shanghai on a brand level to drive sales. There would also be a set up on internal brand communication programme for internal staff.

"The win via direct appointment is a bullet-proof of our team's consistent and long-term commitment to contributing in Vanke's successful branding," said Bernard Wong, general manager of Grey Shanghai.

Vanke, a child company of China Resources, is the largest residential real estate developer in China. The company manages property sales across 20 cities with provision in investment trading, consultancy services and e-business.

Related Articles

Just Published

11 hours ago

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

12 hours ago

Canva makes design child's play in W+K Tokyo's latest

Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.

12 hours ago

Is Jung von Matt’s independence its secret to ...

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

13 hours ago

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.