Omar Oakes
Sep 25, 2019

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

Google wins European 'right to be forgotten' case

Google will not be forced by Europe to remove links to sensitive personal information globally about people under the "right to be forgotten" legislation.

In a landmark case, the European Court of Justice ruled that the "right to be forgotten" should only be enforced in Europe and not globally.

The case at Europe’s top court was brought after France’s privacy regulator, CNIL, ordered Google to globally remove links to pages containing damaging or false information about a person.

A year after that order was made in 2015, Google created a geoblocking feature that prevents European users only from seeing the delisted links. 

However, Google will soon face similar restrictions in the US when the California Consumer Privacy Act comes into force on 1 January 2020. The law, the first of its kind in the US, gives Californians the "right to erasure", whereby people have a right to ask a business to delete personal information about them. The key difference is that a business does not have to delete information that is received from third parties (from a consumer report or sales lead list, for example).

The "right to be forgotten" comes from a judgment in 2014 when Mario Costeja González sued Google to suppress search results about him that described his earlier financial troubles. The right has legal precedent in the UK, where journalists may not report "spent" prison convictions as news.   

Google said just under half (45%) of links were delisted following 845,000 requests to remove 3.3 million web addresses since the "right to be forgotten" was established.

Source:
Campaign UK

Related Articles

Just Published

10 hours ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

15 hours ago

How adland can reduce emissions from streaming ads

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

15 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

16 hours ago

How the industry can move past rhetoric to take on ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.