privacy
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
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Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Google introduces confidential matching for advertisers
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
Are you really ready for a new era of privacy-centric marketing?
New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.
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