Nicola Merrifield
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Campaign CMO Outlook 2024: Why marketers still want ...
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Almost half of marketers plan creative or media ...
Creative agencies are most likely to be reviewed in the next year.
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Purpose-led ads lead to sales uplift for two in ...
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Global agency groups Q1 2024 report card: 'big six' ...
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
Virgin Atlantic marketing chief on accepting the ...
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
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