Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
Asia-Pacific Power List 2024: Simon Kahn, Google
A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.
Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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