Faaez Samadi
Jun 11, 2018

Get creative right, then rest will follow: Tourism Australia CMO

Lisa Ronson said the spectacular success of the tourism body’s ‘Dundee’ Super Bowl campaign was fundamentally down to having a great idea.

Leigh Terry & Lisa Ronson speaking on the Convergence stage at Innovfest Unbound 2018 in Singapore.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

3 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

3 hours ago

Unsanitary practices at Abbott's baby formula ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

3 hours ago

Aldi redefines value with humour, hi-vis, and hommus

In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.