The Work Advertising The Information
Sabrina Sanchez
Feb 9, 2024

Watch all of the Super Bowl LVIII ads

Brands lean into celebrity and humor for the Big Game.

Photo credit: BetMGM / YouTube

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

1 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

2 Beloved global creative leader Ari Weiss dies at 46

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

'The holding company model has been broken for a long time': MediaSense CEO

4 'The holding company model has been broken for a long time': MediaSense CEO

Dentsu prioritises media in new growth plan following $820 million loss

5 Dentsu prioritises media in new growth plan following $820 million loss

Moves and wins roundup: Week of February 17, 2025

6 Moves and wins roundup: Week of February 17, 2025

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

7 Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

How indies are closing the gap between holding companies

8 How indies are closing the gap between holding companies

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

9 Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

10 What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

Related Articles

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
Feb 11, 2025
Jack O'Brien

Novartis’ chief marketing officer on the drugmaker’s...

How brands are advertising around Super Bowl LVIII
The Information
Feb 9, 2024
Brandon Doerrer

How brands are advertising around Super Bowl LVIII

Beauty brand Dove returns to 2025 Super Bowl
Nov 24, 2024
Emma Thumann

Beauty brand Dove returns to 2025 Super Bowl

Why the Super Bowl’s top advertisers are targeting the 50+ demo
Feb 12, 2023
Danielle McMurray

Why the Super Bowl’s top advertisers are targeting ...

Just Published

'We know that we have to be simpler': Brian Lesser lays out GroupM plans
8 hours ago
Shauna Lewis

'We know that we have to be simpler': Brian Lesser ...

Lesser spoke to investors at WPP’s annual results.

Interpublic Group sells RGA
9 hours ago
Lucy Shelley

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
15 hours ago
Gideon Spanier

APAC headcount drops 4.8% as IPG’s global workforce ...

CEO promises “thoughtful decision-making” as it plans more cuts.

A new UNICEF campaign hits a six for gender equality
18 hours ago
Staff Reporters

A new UNICEF campaign hits a six for gender equality

Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.