Edelman appoints Mark Hass as president of China

CHINA - PR firm Edelman has appointed the former chief executive officer of MS&L Worldwide, Mark Hass (pictured), as president of Edelman China, effective 1 February.

Edelman appoints Mark Hass as president of China
Hass brings three decades experience as a journalist, entrepreneur and communications professional and was most recently founding partner and CEO of corporate communications and social media firm, MH Group Communications. Hass' firm is being merged into Edelman's Digital practice.

According to Alan VanderMolen, president of Edelman Asia-Pacific, the firm aims to be the best and largest full-service PR agency in China. "Mark's extensive global, corporate and digital communications experience coupled with his entrepreneurial drive is ideal to support that goal," he adds.

With offices in Beijing, Shanghai and Guangzhou, Edelman in China consists of two brands, Edelman and Pegasus, and represent clients including 3M, Anheuser-Busch, BMW, China Unicom, The Carlyle Group, General Electric, Johnson & Johnson, Nike, Pepsi Co. Pfizer, Shell, Starbucks and Wal-Mart.

"I was attracted to Edelman because of its global footprint, independence and its second-to-none thought-leadership," said Hass who will be based in Beijing. "There is no communications market more dynamic, more poised for growth and more exciting for a public relations professional to work than China, and I look forward to leading a team of extraordinary professionals who will build Edelman into the best-regarded and largest PR brand in China."
  
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

2 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and Foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

2 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

3 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.