edelman
Delicia Tan adds Singapore to remit in Edelman leadership shuffle
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
40 Under 40 2024: Sofia Yip, Edelman
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
Burson hires Edelman’s Taj Reid as global chief creative officer
Reid replaces Simon Shaw in the role.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
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