edelman
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
Burson hires Edelman’s Taj Reid as global chief creative officer
Reid replaces Simon Shaw in the role.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
40 Under 40 2024: Sofia Yip, Edelman
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
Richard Edelman reflects on Cannes and regrouping after a tough year
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
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