Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
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The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
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Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.
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