Staff Reporters
May 25, 2012

Bintan Resorts International appoints Saatchi Lab

SINGAPORE - Bintan Resorts International has appointed Saatchi Lab as its agency of record following a three-way pitch.

Bintan Resorts International appoints Saatchi Lab

Bintan Resorts is an integrated tropical beach resort that aims to be the most innovative and premier resort development and management company in Asia.

Lionel Goh, general manager of Saatchi Lab, said the agency will work to make Bintan Resorts a place to live, invest and play for the global citizen.

He said, "For the agency, the assignment allows us to showcase our expertise in destination marketing, investment marketing, retail and F&B, all into one.”

Related Articles

Just Published

50 minutes ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

57 minutes ago

4 flashpoints in the Trump White House's war with ...

From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.

1 hour ago

Chief people officer Lindsay Pattison to leave WPP

The global talent, transformation, client and media agency leader will leave in May.

10 hours ago

Micro dramas: Is the rags-to-riches medium a ...

With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.