Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 19, 2021
Are celebrity influencers losing their touch?
More than half (56%) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 10, 2024
Micro-influencers: The new powerhouses of marketing
Just Published
14 minutes ago
The power—and problem—of ‘girl words’ in 2025
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
1 hour ago
Women to Watch 2024: Lydia Adlina, Starcom
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
10 hours ago
‘Digital twins are not the enemy’—H&M's AI ...
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.