Jessica Heygate
Jun 12, 2024

Apple unveils AI game plan, including ChatGPT integration

Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

10 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

10 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

10 hours ago

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

17 hours ago

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.