It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
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Cheaper AI and open access sound great, until you start thinking about the ripple effects. Marketers need to pay attention to what DeepSeek means for their future, writes Vincent Niou.
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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