Though it dug itself out of the revenue hole the pandemic created and won creative accolades, Hakuhodo is behind on DEI and needs to see more payoff from its many initiatives.
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EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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