2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
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APAC agencies should adopt a shorter work week to enhance productivity, improve work-life balance, and gain a competitive edge in talent retention, says Anne Rayner, CEO of Productivity Bargain.
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
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