News Advertising Media PR Marketing Creativity
Campaign India Team
Mar 17, 2024

Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape

Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Too old for the party, too young to leave—the paradox of middle age in advertising

5 Too old for the party, too young to leave—the paradox of middle age in advertising

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

7 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Heineken wants you to crack open a cold one… for your face?

8 Heineken wants you to crack open a cold one… for your face?

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Digital Media Awards 2025 winners revealed

10 Digital Media Awards 2025 winners revealed

Related Articles

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Mar 17, 2025
Rahat Kapur

Not every brand or company needs to build AI to ...

From niche to mainstream: The rapid rise of the creator economy
May 14, 2024

From niche to mainstream: The rapid rise of the ...

Narrative creates Board of Influence to navigate burgeoning creator landscape
Aug 2, 2024
Brandon Doerrer

Narrative creates Board of Influence to navigate ...

Why the creator economy could take over the advertising industry
May 24, 2024
Majid Bahi

Why the creator economy could take over the ...

Just Published

Google faces £5 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers
2 hours ago
Lucy Shelley

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
2 hours ago
Shauna Lewis

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

Global adspend on news brands forecast to decline by a third
2 hours ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Why music still matters in modern branding
12 hours ago
Rahina Renanggalih

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.