With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
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Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
The campaign was created in collaboration with Adam & Eve/DDB.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
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