Rick Boost
Jul 28, 2017

Top 5 politically incorrect ads

The gross, the bad, and the awkward.

In a new video, we count down through five of the most politically incorrect pieces of marketing to come out of China in recent years.

The digital age has brought about a social justice revolution. Calls worldwide have been deafening for greater scrutiny on brands to censor potentially offensive content. Due to the power of vocal online communities, a poorly received campaign going viral can severely tarnish a company’s image within hours, meaning that advertisers have to keep more culturally aware than ever.

As the leading market in Asia, a lot of attention is focused intently on China. However, though the country's financial growth has been phenomenal, the evolution of its creative marketing content has faced problems. Clearly, China is not the only APAC country with problematic advertising, but as seen in this video, outrageous claims, overt sexualisation, and a lack of modern sensitivity are fairly regular occurrences. If China wants to stay ahead of competing nations in the region, avoiding brand mishaps like these will be extremely important.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

2 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.