Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.
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Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
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As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
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