audi

Sep 4, 2024

FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.

Aug 21, 2024

Audi spot follows romance between moth and headlights

The campaign was created by Bartle Bogle Hegarty London.

Jun 6, 2024

Q1 global media new-biz spotlight: Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

Jun 9, 2022

Uneven regulation, tight deadlines catalyse spike in plagiarism

While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues.

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Mar 22, 2022

Audi's India marketing chief on the 'cluttered' brand ambassador space and more

Gaurav Sinha discusses their ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers and digital spend.